iPad Air scores big during Black Friday weekend
Apple can thank holiday shoppers for a surge in iPad Air sales.Activations of the new iPad increased by 51 percent this past weekend compared with those from the prior weekend, according to mobile analytics firm Localytics. That volume put the new Air on the top of the tablet heap, followed by the new iPad Mini in second place with 26 percent more activations than those during the prior weekend.Localytics pegged the Air's growth on a variety of factors, including Apple's giveaway of a $75 gift card with each purchase, a small base of existing iPad Air owners, and the relative novelty of the Air, which hit the market on November 1.In third place among tablets, Amazon's Kindle Fire HD 7 saw 23 percent more activations. Amazon trimmed the price of the tablet by $50 this past weekend, a deal that prompted the devices to sell out long before Cyber Monday ended.Among smartphones, the iPhone 5C grabbed a 26 percent jump in activations, followed by Samsung's Galaxy S4 with 20 percent, and the iPhone 5S with 15 percent.To compile its latest report, Localytics compared the activations of more than 1 million devices in the US for Black Friday weekend with those of the previous weekend.This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?YesNoSorry, you are not old enough to view this content.Play
Monday, March 23, 2015
iPad Air adoption five times that of iPad 4 during first weekend
iPad Air adoption five times that of iPad 4 during first weekend
The iPad Air is already off to a better start than its predecessor.Hitting stores last Friday, the latest-generation iPad saw five times the adoption level of the iPad 4 during its initial weekend, mobile analytics firm Fiksu said on Sunday. The Air's adoption rate is also three times that of the first iPad Mini.And taking it one step further, the Air's adoption rate is twice as high as that of last year's iPad 4 and iPad Mini combined.As of Sunday night, the Air accounted for 0.75 percent of all iPads seen by Fiksu. In contrast, the iPad 4 accounted for 0.37 percent of all iPads at the end of its launch weekend, and the iPad Mini for 0.35 percent.FiksuAmong all iPads adopted by consumers as of Monday morning, the iPad 2 is currently tops at 37.1 percent, according to Fiksu. The iPad 4 is in second place at 22.5 percent, followed by the iPad Mini at 20.8 percent, the iPad 3 at 18.5 percent, the Air at 0.8 percent, and the original iPad at 0.4 percent.The iPad Mini 2 has yet to hit the charts as it's not due to reach consumers until later this month.Fiksu derives its data by sampling the millions of iPads using its client mobile app and updating that information each hour.
The iPad Air is already off to a better start than its predecessor.Hitting stores last Friday, the latest-generation iPad saw five times the adoption level of the iPad 4 during its initial weekend, mobile analytics firm Fiksu said on Sunday. The Air's adoption rate is also three times that of the first iPad Mini.And taking it one step further, the Air's adoption rate is twice as high as that of last year's iPad 4 and iPad Mini combined.As of Sunday night, the Air accounted for 0.75 percent of all iPads seen by Fiksu. In contrast, the iPad 4 accounted for 0.37 percent of all iPads at the end of its launch weekend, and the iPad Mini for 0.35 percent.FiksuAmong all iPads adopted by consumers as of Monday morning, the iPad 2 is currently tops at 37.1 percent, according to Fiksu. The iPad 4 is in second place at 22.5 percent, followed by the iPad Mini at 20.8 percent, the iPad 3 at 18.5 percent, the Air at 0.8 percent, and the original iPad at 0.4 percent.The iPad Mini 2 has yet to hit the charts as it's not due to reach consumers until later this month.Fiksu derives its data by sampling the millions of iPads using its client mobile app and updating that information each hour.
iPad 5 may shed thickness by trimming LEDs
iPad 5 may shed thickness by trimming LEDs
The iPad 5 might jettison grams and millimeters via a redesigned LED backlight apparatus, according to NPD DisplaySearch. "It's likely that part of the thinner/lighter design will be reducing the size of the LED backlight, partly by making the display more efficient and partly by using more efficient LEDs," said Paul Semenza, an analyst at NPD DisplaySearch, in an e-mail to CNET. Related stories2009 PC shipments inch into positive territoryMicrosoft brings kids developer tool to the PC He said he also expects other modifications to reduce thickness. "The other significant change that we feel is likely is a shift to a film-based touch sensor," Semenza said. It's still a mystery whether Apple will change the display tech, though."It is not yet clear if there will be a big change to the display -- such as using IGZO," he added. (IGZO stands for indium gallium zinc oxide.) That technology has been pursued by Sharp and was originally expected to land in the third-generation Retina iPad -- but didn't.Sharp's IGZO tech is used in smaller devices sold in the Japanese market.The third- and fourth-generation iPads gained heft and thickness -- compared to the iPad 2 -- due mostly to technologies supporting the Retina display. And when will a new 9.7-inch iPad 5 arrive? The third quarter is "most likely," Semenza said.
The iPad 5 might jettison grams and millimeters via a redesigned LED backlight apparatus, according to NPD DisplaySearch. "It's likely that part of the thinner/lighter design will be reducing the size of the LED backlight, partly by making the display more efficient and partly by using more efficient LEDs," said Paul Semenza, an analyst at NPD DisplaySearch, in an e-mail to CNET. Related stories2009 PC shipments inch into positive territoryMicrosoft brings kids developer tool to the PC He said he also expects other modifications to reduce thickness. "The other significant change that we feel is likely is a shift to a film-based touch sensor," Semenza said. It's still a mystery whether Apple will change the display tech, though."It is not yet clear if there will be a big change to the display -- such as using IGZO," he added. (IGZO stands for indium gallium zinc oxide.) That technology has been pursued by Sharp and was originally expected to land in the third-generation Retina iPad -- but didn't.Sharp's IGZO tech is used in smaller devices sold in the Japanese market.The third- and fourth-generation iPads gained heft and thickness -- compared to the iPad 2 -- due mostly to technologies supporting the Retina display. And when will a new 9.7-inch iPad 5 arrive? The third quarter is "most likely," Semenza said.
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